Batumi, a coastal city on the Black Sea in Georgia, has been honored with the title of “World’s Leading All-Season Destination 2024” at the 31st World Travel Awards held in Madeira, often referred to as the “tourism Oscars.”
The city competed against notable destinations like Melbourne, Oslo, Geneva, Munich, Aspen, Beijing, and Whistler to claim the esteemed accolade.
Kristine Dzidziguri, Deputy Head of the Adjara Tourism Department, highlighted that this recognition has played a significant role in boosting Batumi’s global visibility. It is helping to promote the city and enhance its reputation as a top travel and investment destination.
“Batumi is continuously evolving, and the Adjara region offers a wide array of tourism experiences that appeal to both tourists and investors year-round. This recognition is vital in building trust in our city, attracting visitors and investment. It plays a key role in raising Batumi’s international profile. I would like to congratulate Batumi and our country on receiving this prestigious award,” Dzidziguri said.
Graham Cooke, the founder and president of the World Travel Awards, also extended his congratulations to Batumi, emphasizing that Georgia has made significant strides as a travel destination. He pointed out that the country’s favorable climate, warm-hearted people, and tourism potential have propelled it from an emerging destination to a leading one.
“Georgia has transitioned from a growing destination to a leading one, thanks to its climate, welcoming people, and tourism potential. Congratulations on this success. Today’s travelers are in search of new experiences, whether it’s adventure, wellness tourism, cultural and historical exploration, or nature. Above all, it’s the people who make Georgia so special. The country is renowned for its hospitality and exceptional cuisine,” Cooke commented.
