Georgia’s tourism sector kicked off 2025 with strong momentum, creating exciting new opportunities for the real estate market. According to the National Bank of Georgia, the country earned 826 million USD in tourism revenue in the first quarter — a 2.3% increase compared to the same period last year.
Several key markets showed remarkable growth, signalling broader international interest in Georgia as both a travel and investment destination. Most notably:
- Israel: Tourism revenue jumped by 73.7%, reaching 114.2 million USD, with 80,896 visits recorded (+72.9%).
- Azerbaijan: Revenue rose by 19.8% to 48.6 million USD.
- Saudi Arabia: Revenue increased by 12.3%, totaling 8.7 million USD.
- Ukraine: Revenue grew by 2%, reaching 33.7 million USD.
At Arkan Property, we view these figures as a strong indicator that Georgia’s real estate market is entering a new phase of growth, fueled by rising international interest.
Why Real Estate Investors Should Pay Attention
The impressive increases in tourism from Israel, Azerbaijan, Saudi Arabia, and Ukraine suggest not only more visitors but also a higher potential for real estate investment. These visitors are likely to drive demand in several areas:
- Short-term rental properties in key cities like Tbilisi and Batumi.
- Vacation homes for repeat visitors from nearby and Middle Eastern countries.
- Investment properties aimed at generating passive income through Airbnb and other platforms.
- Development opportunities for new residential and mixed-use projects tailored to international tastes.
We are already seeing more inquiries from investors and individuals from these countries, interested in owning a piece of Georgia’s thriving market.
How Tourism Trends Are Reflecting in Real Estate Sales
Tinatin Pitskhelauri, commercial director of Arkan Property, notes the clear connection between the tourism surge and real estate activity:
“Since the beginning of 2025, we have observed a noticeable rise in inquiries and sales. Many are first-time visitors who, after experiencing Georgia’s lifestyle and investment potential, are deciding to purchase vacation homes or income-generating properties. Particularly, demand for centrally located apartments and premium seaside residences has significantly increased.”
Factors Behind the Surge
Several key factors are driving this growth:
- Ease of travel: Visa-free or simplified entry for citizens of Israel, Azerbaijan, Saudi Arabia, and Ukraine.
- Direct flight connections: Growing air connectivity between Georgia and major cities in these countries.
- Affordability and potential returns: Compared to many other markets, Georgia offers attractive real estate prices and strong rental yields.
- Political and economic stability: Georgia continues to strengthen its position as a safe and open country for business and lifestyle investment.
For real estate investors, the message is clear: there is a growing, diversified international interest in Georgia. Whether it’s young professionals, business travellers, families or entrepreneurs, new buyer profiles are emerging — and they are looking for modern, convenient, and well-located properties.
At Arkan Property, we are committed to helping international buyers and investors find the perfect opportunities — whether it’s a cozy apartment in Tbilisi or a new development project with strong return potential.
Georgia’s real estate market is open, dynamic, and full of opportunity. Now is the time to invest.
